Flyers (Marketing Materials)

100# Gloss Text

• What it is: Lightweight, shiny, and flexible (like a typical magazine page).

• Best for: Handouts, large runs, or when you want something easy to fold and cost-effective.

• Feel: Smooth, glossy finish that makes colors pop, but thin and bendable.

100# Gloss Cover

• What it is: A heavier, sturdier version of gloss stock (like a magazine cover).

• Best for: Premium flyers, menus, or pieces you want to feel more substantial in hand.

• Feel: Shiny and durable with vibrant color reproduction. Has a solid, professional feel.

13pt Matte Cover

• What it is: A thick, uncoated card stock with a smooth matte finish.

• Best for: Minimalist or upscale designs where you don’t want glare. Perfect for writing on.

• Feel: Substantial, flat, and elegant. More muted colors compared to gloss.

70# Matte Text

• What it is: Lightweight, uncoated paper (similar to high-end printer paper).

• Best for: Budget-friendly flyers, newsletters, or pieces meant for lots of text.

• Feel: Softer, natural finish. Easy to write on but less vivid than gloss.

? Tip:

• Choose Gloss Text for everyday flyers.

• Choose Gloss Cover if you want more durability and shine.

• Choose Matte Cover for a premium, elegant look.

• Choose Matte Text for a simple, writable option.